The Hype! Agency

Kraft Mac & Cheese Sampling

The Hype! Agency ·Boston, Boston, Massachusetts
1 position
$35.00 / Hour

AI Summary

Lead a high-impact Kraft Mac & Cheese sampling program in Boston, reconnecting audiences with the iconic brand. As Market Manager, you'll oversee mobile sampling teams, manage event logistics, and drive a branded box truck, ensuring a flawless and engaging consumer experience. This is an exciting opportunity to drive brand love and trial through a dynamic 8-week activation.

Details

Dates
Sep 29, 2025 - Dec 05, 2025
Start
Sep 29, 2025
End
Dec 05, 2025
Pay
$35.00 / Hour

About This Role

We are seeking a highly motivated and experienced Market Manager to lead a high-impact Kraft Mac & Cheese sampling program. This grassroots activation aims to reintroduce loyal fans and new consumers to the beloved Kraft Mac & Cheese, now better than ever.

The Market Manager will oversee mobile sampling teams for 8 consecutive weeks, ensuring flawless execution to drive brand engagement and product trial. This is a crucial role for a candidate with strong leadership and logistical skills.

Dates and Times:

  • Prep Week: Monday, September 29th - Friday, October 3rd (9:00 AM - 5:00 PM daily)
  • Activation Weeks (8): October 6th - November 30th
    • Monday: No sampling/Administration
    • Tuesday: Off
    • Wednesday: No Sampling/Product Pick up Day
    • Thursday - Sunday: Sampling Teams (9:00 AM - 6:00 PM daily)
  • Close out Week: Monday, December 1st - Friday, December 5th (9:00 AM - 5:00 PM daily)

Key Responsibilities:

  • Lead and manage the local sampling team to ensure smooth day-to-day operations.
  • Drive and operate a branded box truck (must have a valid driver’s license and be comfortable with large vehicle operation خصوصاً 26ft box truck).
  • Manage event logistics, including sampling kit deployment, inventory, uniforms, and branded engagement tools.
  • Train, motivate, and support Brand Ambassadors to deliver exceptional consumer interactions.
  • Oversee the distribution of full-size Kraft Mac & Cheese boxes in high-traffic areas.
  • Ensure compliance with program guidelines, safety standards, and reporting requirements.
  • Act as the main point of contact between the local team and program leadership.
  • Capture recaps, surveys, photos, and key learnings from activations.

Qualifications:

  • Previous experience as a Market Manager or in event/field marketing leadership roles.
  • Strong organizational, communication, and problem-solving skills.
  • Must be highly familiar with your market and able to identify high-traffic, consumer-rich sampling locations.

Requirements

  • Previous experience as a Market Manager or in event/field marketing leadership roles.
  • Strong organizational, communication, and problem-solving skills.
  • Must be highly familiar with your market and able to identify high-traffic, consumer-rich sampling locations.
  • Must have a valid driver’s license.
  • Must be comfortable driving a 26ft box truck.

Responsibilities

  • Lead and manage the local sampling team to ensure smooth day-to-day operations.
  • Drive and operate a branded box truck.
  • Manage event logistics, including sampling kit deployment, inventory, uniforms, and branded engagement tools.
  • Train, motivate, and support Brand Ambassadors to deliver exceptional consumer interactions.
  • Oversee distribution of full-size Kraft Mac & Cheese boxes in high-traffic areas.
  • Ensure compliance with program guidelines, safety standards, and reporting requirements.
  • Act as the main point of contact between the local team and program leadership.

Interested in this role?

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