Field Marketing Lead Chobani La Colombe Liquid IV
Location & Schedule
Compensation
AI Summary
Promobile is looking for an enthusiastic and skilled Field Marketing Manager to spearhead regional sampling initiatives across various markets for notable brands like Chobani, La Colombe, and Liquid IV. This role is perfect for individuals passionate about marketing, wellness, and sustainability, offering hands-on experience in event management and consumer engagement.
Overview
Promobile is at the forefront of engaging consumers through innovative sampling campaigns. We are seeking a dedicated Field Marketing Manager to drive impactful product sampling experiences and cultivate brand awareness at various events, including guerrilla sampling locations, college campuses, and major community events across key markets.
Responsibilities
- Lead Regional Sampling Campaigns:
Execute high-volume sampling events and manage experiential guerrilla/partnership sampling to enhance brand visibility. Participate actively in engaging consumers, distributing samples, and fostering memorable interactions. - Drive Awareness and Engagement:
Develop and implement events, guerrilla sampling, and influencer seedings targeting major cities, with a focus on the brand's core pillars. Collaborate with student-run organizations to amplify sampling during peak occasions on college campuses. - Team Leadership and Coordination:
Oversee a team of brand ambassadors and field marketing associates, ensuring smooth operation and logistics for events, including branded vehicle setups. Collect valuable consumer data through engaging interactions to enhance reporting accuracy. - Collaboration and Reporting:
Provide regular updates on campaign metrics, consumer feedback, and content capture for all activations, both planned and unplanned. Manage and maintain inventory of promotional materials efficiently. - Brand Partnerships/Ambassador Program:
Collaborate closely with the Lead Project Manager to secure strategic brand partnerships in targeted markets to expand campaign visibility and reach.
Key Highlights
- • Work with renowned brands like Chobani and La Colombe
- • Engage directly with consumers at various dynamic events
- • Lead a team of brand ambassadors for impactful marketing
- • Hands-on experience in guerrilla marketing and event management
- • Opportunities to build partnerships and drive brand awareness
Requirements
- • Passion for marketing, sustainability, and wellness
- • Experience in event management or experiential marketing
- • Strong interpersonal and communication skills
- • Ability to manage a team and coordinate logistics
- • Analytical skills for reporting and consumer data collection
Responsibilities
- • Execute and manage high-volume sampling events
- • Engage consumers and distribute product samples
- • Identify key opportunities for event placements
- • Create engaging activations to boost brand affinity
- • Supervise team operations and report on campaigns
About Promobile Marketing
WE’RE BUILT DIFFERENT Put an experiential agency, CPG field marketing, and hospitality in a blender, crank it up to ten, and you get Promobile. We’re a category-defying team that brings brands and consumers together through live activations.
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