Chobani and More Sampling Tour

Promobile is seeking dynamic and experienced Field Marketing Managers to lead regional sampling campaigns and tours for brands like Chobani, La Colombe, and Liquid IV. This role focuses on creating impactful product sampling experiences, driving awareness, and engaging with consumers at events, guerilla sampling locations, college campuses, and with the general population in key markets. If you are passionate about marketing, sustainability, and wellness, and have a knack for event management, we want to hear from you.

Responsibilities

• Lead Regional Sampling Campaigns:
  • Execute and manage high-volume sampling events and experiential guerilla/partnership sampling.
  • Engage with attendees, distribute samples, and drive brand awareness through memorable interactions.
  • Identify and target high-visibility events and sampling locations/opportunities focused on core target consumers for the brand/campaign.
• Drive Awareness and Engagement:
  • Build out events, guerilla sampling, and influencer seedings around key cities across the country, focusing on brands' key pillars.
  • Partner with student-run organizations and focus on key thirst occasions on/around college campuses.
  • Create experiences that drive both trial and brand affinity through local partnerships and experiential activations.
• Team Leadership and Coordination:
  • Supervise a team of brand ambassadors and a field marketing associate on site.
  • Ensure smooth operations and logistics of the branded Rivian electric car and event setups.
  • Collect consumer data through value-added interactions and ensure accurate reporting.
• Collaboration and Reporting:
  • Provide regular updates and reports on campaign progress, metrics, and consumer feedback.
  • Lead content capture for all planned and unplanned activations across the tour.
  • Manage inventory of samples, swag, and promotional materials.
• Brand Partnerships/Ambassador Program:
  • Work closely with the Lead Project Manager to help source/secure like-minded brand partnerships in hub/touring markets to drive more awareness and sampling reach for the campaign.