Field Marketing Lead Chobani La Colombe
Location & Schedule
Compensation
AI Summary
Join Promobile as a Field Marketing Lead where you'll lead exciting regional sampling campaigns for brands like Chobani, La Colombe, and Liquid IV. This role is perfect for those passionate about engaging consumers and driving brand awareness through memorable experiences in high-visibility locations, including college campuses and events.
About the Role
Promobile is seeking dynamic Field Marketing Managers to spearhead impactful regional sampling campaigns and tours for renowned brands such as Chobani, La Colombe, and Liquid IV. In this role, you will be responsible for generating awareness and fostering engagement through creative product sampling experiences.
Key Responsibilities
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Lead Regional Sampling Campaigns:
Execute and manage high-volume sampling events and experiential guerrilla/partnership sampling, focusing on memorable attendee interactions. -
Drive Awareness and Engagement:
Plan and execute events, guerilla sampling, and influencer partnerships in key cities, with a focus on core brand pillars and college campuses. -
Team Leadership and Coordination:
Oversee a team of brand ambassadors and field marketing associates on-site; ensure efficient operations of branded setups and logistics. -
Collaboration and Reporting:
Provide regular updates on campaign metrics and consumer feedback; lead content capture for activations throughout the tour. -
Brand Partnerships/Ambassador Program:
Collaborate with the Lead Project Manager to secure partnerships that enhance visibility and broaden sampling opportunities.
Key Highlights
- • Lead exciting sampling campaigns for iconic brands
- • Engage directly with consumers at high-visibility events
- • Influence brand awareness on college campuses
- • Supervise and manage a dynamic team
- • Collaborate on building brand partnerships
Requirements
- • Passion for marketing and branding
- • Experience in event management and execution
- • Strong communication and interpersonal skills
- • Ability to work in a fast-paced environment
- • Proven track record in consumer engagement strategies
Responsibilities
- • Execute and manage high-volume sampling events
- • Engage with attendees and distribute samples
- • Identify and target sampling opportunities
- • Create unique experiences through local partnerships
- • Supervise brand ambassadors and field marketing associates
About Promobile Marketing
WE’RE BUILT DIFFERENT Put an experiential agency, CPG field marketing, and hospitality in a blender, crank it up to ten, and you get Promobile. We’re a category-defying team that brings brands and consumers together through live activations.
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