Liquor Brand Tailgate Activation
AI Summary
Become a Brand Ambassador for a leading liquor brand, engaging with football fans at an exciting tailgate activation. Lead whiskey tastings, manage interactive games, and build brand excitement. This dynamic role offers $40/hour and a chance to be at the heart of game day energy.
Details
About This Role
This is for a Brand Ambassador | Liquor Brand position. Please note, specific work times are TBD and will likely be established 7-10 days prior to the event. You must be available for the full date provided to you. You will be scheduled for a 3-4 hour shift.
Our client, a prominent alcohol brand, will host a tailgate activation at the football stadium parking lot. This setup will feature a tent or trailer to create an engaging brand experience.
Key Responsibilities:
- Whiskey Tastings: Set up and lead whiskey sampling stations. Educate consumers about the product line and encourage responsible consumption.
- Crowd Engagement: Generate brand excitement by actively interacting with tailgate attendees. Answer product-related questions and encourage participation in various activities.
- ID Verification: Thoroughly check guest IDs to ensure all participants in tastings are 21+, in strict compliance with legal requirements.
- Giveaway Distribution: Manage the distribution of branded merchandise, ensuring fair and organized dissemination to attendees.
- Game Oversight: Monitor and assist with yard games, such as cornhole, to ensure both fun and safety for all participants.
- Crowd Control: Aid in managing the flow of attendees around the activation zone, helping to maintain a safe and engaging environment.
- Event Support: Provide assistance with event setup, breakdown, and inventory tracking as needed.
Responsibilities
- • Set up and lead whiskey sampling stations
- • Educate consumers on the product line and encourage responsible consumption
- • Build brand excitement by interacting with tailgate attendees
- • Check guest IDs to ensure all participants of tastings are 21+ in compliance with legal requirements
- • Manage branded merchandise giveaways, ensuring fair and organized distribution
- • Monitor and assist with yard games (e.g., cornhole) to ensure fun and safety
- • Assist in managing the flow of attendees around the activation zone to maintain a safe and engaging experience
More from Michele & Group, Inc.
THC Beverage Product Sampling
THC Beverage Sampling Event
THC Beverage Sampling Event
Ozama Rum Sampling Activation
Beauty Brand Ambassador Activation
Interested in this role?
Enter your email to apply