Michele & Group, Inc.

Liquor Brand Football Tailgate Tasting

Michele & Group, Inc. ·411 Woody Hayes Drive, Columbus, Ohio, 43210
Brand Ambassador Liquor Brand 3 positions
$40.00 / Hour

AI Summary

Become a Brand Ambassador for a leading liquor brand, engaging with football fans at exciting tailgate activations in Columbus, Ohio. Lead whiskey tastings, manage interactive games, and build brand excitement while ensuring responsible consumption. Enjoy a dynamic role with a $40/hour rate, perfect for charismatic individuals looking to connect with consumers and represent a popular brand.

Details

Dates
Nov 01, 2025
Start
Nov 01, 2025
End
Nov 01, 2025
Pay
$40.00 / Hour

About This Role

This is for a Brand Ambassador | Liquor Brand position. Please note: Times are TBD and will likely be established 7-10 days out. You must be available for the full date above and will work a 3-4 hour shift.

Our client, a premium alcohol brand, will be hosting a dynamic tailgate activation at the football stadium parking lot, conducted within a tent or trailer setup. As a Brand Ambassador, you will be the face of the brand, creating an exciting and memorable experience for attendees.

Key Responsibilities:

  • Whiskey Tastings: Set up and expertly lead whiskey sampling stations. Educate consumers on the unique product line and promote responsible consumption.
  • Crowd Engagement: Generate brand excitement by actively interacting with tailgate attendees, answering product-related questions, and encouraging participation in various activities.
  • ID Verification: Meticulously check guest IDs to ensure all participants in tastings are 21+, in full compliance with legal requirements.
  • Giveaway Distribution: Efficiently manage the distribution of branded merchandise giveaways, ensuring a fair and organized process.
  • Game Oversight: Monitor and assist with yard games, such as cornhole, to ensure both fun and safety for all participants.
  • Crowd Control: Assist in effectively managing the flow of attendees around the activation zone to maintain a safe, enjoyable, and engaging experience.
  • Event Support: Provide valuable assistance with event setup, breakdown, and accurate inventory tracking as needed.

Responsibilities

  • Set up and lead whiskey sampling stations
  • Educate consumers on the product line
  • Build brand excitement by interacting with tailgate attendees
  • Answer product-related questions
  • Check guest IDs to ensure all participants of tastings are 21+
  • Manage branded merchandise giveaways
  • Monitor and assist with yard games

Interested in this role?

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