Kraft Mac & Cheese Sampling

We are seeking a highly motivated and experienced Market Manager to lead a dynamic Kraft Mac & Cheese sampling program. This grassroots activation aims to reconnect consumers with the iconic Kraft Mac & Cheese brand. The program runs for 8 consecutive weeks, during which the Market Manager will oversee mobile sampling blitz teams to ensure flawless execution and drive brand engagement.

Dates and Times:

• Prep Week: Monday, September 29th - Friday, October 3rd
• Responsibilities include truck pick-up, wrapping vendor coordination, training attendance, and schedule building.
• Activation Weeks: October 6th - November 30th (8 weeks)
• Monday: No sampling/Admin
• Tuesday: Off
• Wednesday: No Sampling/Product Pick-up Day
• Thursday - Sunday: Sampling Teams - 9:00 AM - 6:00 PM
• Close Out Week: Monday, December 1st - Friday, December 5th
• Hours per day: 9:00 AM - 5:00 PM

Key Responsibilities:

• Lead and manage the local sampling team to ensure smooth day-to-day operations.
• Develop and implement daily guerilla sampling schedules and locations.
• Drive and operate a branded box truck, requiring a valid driver’s license and comfort with operating large vehicles, specifically a 26ft box truck.
• Manage all event logistics, including sampling kit deployment, inventory, uniforms, and branded engagement tools.
• Train, motivate, and support Brand Ambassadors to deliver exceptional consumer interactions.
• Oversee the distribution of full-size Kraft Mac & Cheese boxes in high-traffic areas.
• Ensure compliance with program guidelines, safety standards, and reporting requirements.
• Act as the primary point of contact between the local team and program leadership.
• Capture comprehensive recaps, surveys, photos, and key learnings from all activations.

Requirements:

• Previous experience as a Market Manager or in event/field marketing leadership roles is required.
• Local to the Dallas market.
• Must meet all specified requirements for consideration.