Liquor Brand Tasting Activation: Whiskey Tasting Activation
AI Summary
Become a Brand Ambassador for a prominent liquor brand, leading whiskey tastings and engaging with enthusiastic crowds at a football stadium tailgate. This dynamic role involves promoting brand excitement, managing giveaways, and overseeing interactive games, all while ensuring a fun and safe event experience.
Details
About This Role
This Brand Ambassador position for a leading liquor brand involves engaging with consumers at a dynamic tailgate activation. You will be instrumental in creating an exciting and informative brand experience.
Please note that specific work times are To Be Determined (TBD) and will likely be established 7-10 days prior to the event date. You must be available for the full specified date. Shifts will be 3-4 hours in duration.
Key Responsibilities:
- Whiskey Tastings: Set up and lead whiskey sampling stations, educate consumers on the product line, and encourage responsible consumption.
- Crowd Engagement: Build brand excitement by interacting with tailgate attendees, answering product-related questions, and encouraging participation in activities.
- ID Verification: Check guest IDs to ensure all participants in tastings are 21+ in compliance with legal requirements.
- Giveaway Distribution: Manage branded merchandise giveaways, ensuring fair and organized distribution.
- Game Oversight: Monitor and assist with yard games (e.g., cornhole) to ensure a fun and safe environment.
- Crowd Control: Assist in managing the flow of attendees around the activation zone to maintain a safe and engaging experience.
- Event Support: Help with event setup, breakdown, and inventory tracking as needed.
Responsibilities
- • Set up and lead whiskey sampling stations
- • Educate consumers on the product line
- • Check guest IDs to ensure all participants of tastings are 21+
- • Manage branded merchandise giveaways
- • Monitor and assist with yard games
- • Assist in managing the flow of attendees around the activation zone
- • Help with event setup, breakdown, and inventory tracking as needed
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