Michele & Group, Inc.

Liquor Brand Tasting Activation

Michele & Group, Inc. ·2850 Stadium Drive, Fort Worth, Texas, 76109
Brand Ambassador Liquor Brand 3 positions
$40.00 / Hour

AI Summary

Become a Brand Ambassador for a leading liquor brand, engaging with consumers at a lively football stadium tailgate activation in Fort Worth. Lead whiskey tastings, manage giveaways, and generate excitement around the brand while ensuring a fun and safe experience for attendees. This dynamic role offers an hourly rate of $40.00 and is perfect for individuals who enjoy interacting with people in an energetic event setting.

Details

Dates
Oct 18, 2025
Start
Oct 18, 2025
End
Oct 18, 2025
Pay
$40.00 / Hour

About This Role

Join our team as a Brand Ambassador for a leading liquor brand! We are looking for an enthusiastic and engaging individual to represent our client's brand at an exciting tailgate activation.

This role involves working a 3-4 hour shift on the specified date. Please note that exact times are TBD and will be established approximately 7-10 days prior to the event. You must be available for the entire day.

The activation will take place in a tent or trailer setup within the football stadium parking lot, offering a dynamic environment to interact with consumers.

Key Responsibilities:

  • Whiskey Tastings: Lead whiskey sampling stations, educate consumers on the product line, and promote responsible consumption.
  • Crowd Engagement: Generate brand excitement by interacting with tailgate attendees, answering product questions, and encouraging participation in various activities.
  • ID Verification: Strictly verify guest IDs to ensure all participants in tastings are 21+, in compliance with legal requirements.
  • Giveaway Distribution: Manage the distribution of branded merchandise, ensuring a fair and organized process.
  • Game Oversight: Monitor and assist with yard games such as cornhole, ensuring both fun and safety for participants.
  • Crowd Control: Help manage the flow of attendees within the activation zone to maintain a safe and engaging experience for everyone.
  • Event Support: Provide assistance with event setup, breakdown, and inventory tracking as needed throughout the activation.

Responsibilities

  • Set up and lead whiskey sampling stations
  • Educate consumers on the product line
  • Check guest IDs to ensure all participants of tastings are 21+ in compliance with legal requirements
  • Manage branded merchandise giveaways
  • Monitor and assist with yard games
  • Assist in managing the flow of attendees around the activation zone
  • Help with event setup, breakdown, and inventory tracking as needed

Interested in this role?

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