Michele & Group, Inc.

Liquor Brand Tailgate Tasting

Michele & Group, Inc. ·157 Gale Lemerand Drive, Gainesville, Florida, 32611
Brand Ambassador Liquor Brand 3 positions
$40.00 / Hour

AI Summary

Become a Brand Ambassador for a leading liquor brand, engaging with enthusiastic fans at a lively football tailgate activation in Gainesville, FL. Lead whiskey tastings, manage interactive games, and build brand excitement. This dynamic role offers an hourly rate of $40.00 and the chance to be at the heart of an unforgettable event experience.

Details

Dates
Nov 22, 2025
Start
Nov 22, 2025
End
Nov 22, 2025
Pay
$40.00 / Hour

About This Role

This is for a Brand Ambassador | Liquor Brand position. Please note, specific work times are TBD and will be established 7-10 days prior to the event. You must be available for the full date specified above, as you will work a 3-4 hour shift.

Our client, a prominent alcohol brand, will be hosting a tailgate activation at the football stadium parking lot. This event will feature a tent or trailer setup.

Key Responsibilities:

  • Whiskey Tastings: Set up and lead whiskey sampling stations, providing educational insights into the product line and promoting responsible consumption.
  • Crowd Engagement: Generate brand excitement by actively interacting with tailgate attendees, addressing product inquiries, and encouraging participation in various activities.
  • ID Verification: Rigorously check guest IDs to ensure all participants in tasting activities are 21+, in strict compliance with legal requirements.
  • Giveaway Distribution: Manage the distribution of branded merchandise, ensuring a fair and organized process.
  • Game Oversight: Monitor and assist with yard games, such as cornhole, to ensure both enjoyment and safety for all participants.
  • Crowd Control: Aid in managing the flow of attendees within the activation zone to maintain a secure and engaging experience for everyone.
  • Event Support: Provide assistance with event setup, breakdown, and inventory tracking as needed.

Responsibilities

  • Set up and lead whiskey sampling stations, educate consumers on the product line, and encourage responsible consumption.
  • Build brand excitement by interacting with tailgate attendees, answering product-related questions, and encouraging participation in activities.
  • Check guest IDs to ensure all participants of tastings are 21+ in compliance with legal requirements.
  • Manage branded merchandise giveaways, ensuring fair and organized distribution.
  • Monitor and assist with yard games (e.g., cornhole) to ensure fun and safety.
  • Assist in managing the flow of attendees around the activation zone to maintain a safe and engaging experience.
  • Help with event setup, breakdown, and inventory tracking as needed.

Interested in this role?

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