Chobani Sampling Campaign and Tours
Field Marketing Lead
Chobani, La Colombe, Liquid IV, and more
2 positions
$37.00 / Hour
AI Summary
Drive brand awareness and consumer engagement as a Field Marketing Lead for Promobile, representing brands like Chobani, La Colombe, and Liquid IV. Lead regional sampling campaigns, create memorable experiences, and supervise a team of brand ambassadors, all while leveraging a branded Rivian electric car for event setups in key markets.
Details
Dates
Jul 18, 2025 - Dec 05, 2025
Start
Jul 18, 2025
End
Dec 05, 2025
Pay
$37.00 / Hour
About This Role
Promobile is seeking dynamic and experienced Field Marketing Managers to lead our regional sampling campaigns and tours. This role involves creating impactful product sampling experiences, driving awareness, and engaging with consumers at events, guerrilla sampling locations, college campuses, and among the general population in key markets. If you are passionate about marketing, sustainability, and wellness, and have a knack for event management, we want to hear from you.
Responsibilities
Responsibilities
- Lead Regional Sampling Campaigns: Execute and manage high-volume sampling events and experiential guerrilla/partnership sampling. Engage with attendees, distribute samples, and drive brand awareness through memorable interactions. Identify and target high-visibility events and sampling locations/opportunities focused on core target consumers for the brand/campaign.
- Drive Awareness and Engagement: Build out events, guerrilla sampling, and influencer seedings around key cities across the country, focusing on brands' key pillars. Partner with student-run organizations and focus on key thirst occasions on/around college campuses. Create experiences that drive both trial and brand affinity through local partnerships and experiential activations.
- Team Leadership and Coordination: Supervise a team of brand ambassadors and a field marketing associate on site. Ensure smooth operations and logistics of the branded Rivian electric car and event setups. Collect consumer data through value-added interactions and ensure accurate reporting.
- Collaboration and Reporting: Provide regular updates and reports on campaign progress, metrics, and consumer feedback. Lead content capture for all planned and unplanned activations across the tour. Manage inventory of samples, swag, and promotional materials.
- Brand Partnerships/Ambassador Program: Work closely with the Lead Project Manager to help source/secure like-minded brand partnerships in hub/touring markets to drive more awareness and sampling reach for the campaign.
Responsibilities
- • Lead regional sampling campaigns
- • Drive awareness and engagement
- • Supervise a team of brand ambassadors and a field marketing associate on site
- • Provide regular updates and reports on campaign progress, metrics, and consumer feedback
- • Lead content capture for all planned and unplanned activations across the tour
- • Manage inventory of samples, swag, and promotional materials
- • Work closely with Lead Project Manager to help source/secure likeminded brand partnerships in hub/touring markets to drive more awareness and sampling reach for the campaign
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Interested in this role?
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