Field Marketing Lead Chobani La Colombe
Location & Schedule
Compensation
AI Summary
Promobile is looking for passionate and experienced Field Marketing Managers to lead vibrant regional sampling campaigns for notable brands like Chobani, La Colombe, and Liquid IV. Ideal candidates will have a strong background in marketing, sustainability, and event management, driving consumer engagement through innovative product sampling initiatives.
Overview
Promobile invites skilled Field Marketing Managers to spearhead our regional sampling campaigns and tours for prominent brands including Chobani, La Colombe, and Liquid IV. This position centers around creating impactful product sampling experiences, enhancing brand awareness, and engaging directly with consumers in various settings, including events, guerrilla sampling locations, and on college campuses.
Key Responsibilities
- Lead Regional Sampling Campaigns: Execute and oversee high-volume sampling events, ensuring memorable brand interactions while distributing product samples.
- Drive Awareness and Engagement: Cultivate events and guerrilla sampling strategies in core markets, focusing on brand pillars and key consumer engagements, particularly around college campuses.
- Team Leadership: Supervise a dynamic team of brand ambassadors and manage logistics for events, including the operation of branded Rivian electric cars.
- Collaboration and Reporting: Regularly update on campaign progress and metrics, capturing essential consumer feedback through value-added interactions.
- Brand Partnerships: Collaborate with project managers to establish sustainable partnerships with like-minded brands to amplify the campaign's reach and impact.
Key Highlights
- • Opportunity to lead dynamic regional sampling campaigns.
- • Engage directly with consumers across various demographics.
- • Work with well-known brands in the health and wellness space.
- • Collaborate with student organizations and influencers.
- • Supervise a team while enhancing logistical execution.
Requirements
- • Proven experience in marketing and event management
- • Strong communication and leadership skills
- • Understanding of consumer engagement strategies
- • Ability to work in a fast-paced environment
Responsibilities
- • Execute and manage high-volume sampling events
- • Engage with attendees and distribute product samples
- • Identify key event opportunities for brand exposure
- • Supervise brand ambassadors and coordinate on-site logistics
- • Capture consumer feedback and report on campaign metrics
About Promobile Marketing
WE’RE BUILT DIFFERENT Put an experiential agency, CPG field marketing, and hospitality in a blender, crank it up to ten, and you get Promobile. We’re a category-defying team that brings brands and consumers together through live activations.
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