Liquor Brand Tailgate Activation
AI Summary
Become a Brand Ambassador for a leading liquor brand! Engage with enthusiastic fans at a football stadium tailgate, leading whiskey tastings and generating excitement. This dynamic role offers $40/hour and a chance to be at the heart of exciting brand activations.
Details
About This Role
This is a Brand Ambassador position for a prominent liquor brand, focusing on an exciting tailgate activation at a football stadium parking lot. The activation will be held in a tent or trailer setup, offering a dynamic and engaging environment.
Work Schedule: Specific times are yet to be determined but will be established approximately 7-10 days prior to the event. Candidates must be available for the duration of the specified date. Shifts will typically be 3-4 hours long.
Key Responsibilities:
- Whiskey Tastings: Set up and lead whiskey sampling stations, providing consumers with comprehensive product knowledge and promoting responsible consumption practices.
- Crowd Engagement: Generate enthusiasm for the brand by actively interacting with tailgate attendees, addressing product inquiries, and encouraging participation in various activities.
- ID Verification: Diligently check guest identification to ensure all participants in tastings are 21 years of age or older, adhering strictly to legal compliance.
- Giveaway Distribution: Efficiently manage the distribution of branded merchandise, ensuring a fair and organized process.
- Game Oversight: Supervise and assist with yard games, such as cornhole, to maintain a fun and safe recreational atmosphere.
- Crowd Control: Aid in regulating the flow of attendees within the activation zone, contributing to a safe and engaging experience for everyone.
- Event Support: Provide assistance with event setup, breakdown, and inventory tracking as required.
Responsibilities
- • Set up and lead whiskey sampling stations
- • Educate consumers on the product line
- • Encourage responsible consumption
- • Build brand excitement by interacting with tailgate attendees
- • Answer product-related questions
- • Encourage participation in activities
- • Check guest IDs to ensure all participants of tastings are 21+ in compliance with legal requirements
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