Kraft Mac & Cheese Sampling

We are seeking a highly motivated and experienced Market Manager to lead a high-impact Kraft Mac & Cheese sampling program. This grassroots activation aims to reintroduce the iconic Kraft Mac & Cheese to lapsed fans and new audiences, highlighting its improved quality. The program spans 8 consecutive weeks, during which the Market Manager will oversee mobile sampling blitz teams, ensuring flawless execution to drive brand love and product trial.

Dates and Times:

• Prep Week: Monday, September 29th - Friday, October 3rd, 9:00 AM - 5:00 PM daily
• Activation Weeks (8): October 6th - November 30th
  • Monday: No sampling/Admin
  • Tuesday: Off
  • Wednesday: No Sampling/Product Pick up Day
  • Thursday - Sunday: Sampling Teams, 9:00 AM - 6:00 PM
• Close out Week: Monday, December 1st - Friday, December 5th, 9:00 AM - 5:00 PM daily

Key Responsibilities:

• Lead and manage the local sampling team to ensure smooth day-to-day operations.
• Drive and operate a branded box truck. Must have a valid driver’s license and be comfortable operating a 26ft box truck.
• Manage event logistics, including sampling kit deployment, inventory, uniforms, and branded engagement tools.
• Train, motivate, and support Brand Ambassadors to deliver exceptional consumer interactions.
• Oversee distribution of full-size Kraft Mac & Cheese boxes in high-traffic areas.
• Ensure compliance with program guidelines, safety standards, and reporting requirements.
• Act as the main point of contact between the local team and program leadership.
• Capture recaps, surveys, photos, and key learnings from activations.

Qualifications:

• Previous experience as a Market Manager or in event/field marketing leadership roles is required.
• Strong organizational, communication, and problem-solving skills.
• Must be highly familiar with your market and able to identify high-traffic, consumer-rich sampling locations.