Harvest Snaps Experiential Marketing Blitz
AI Summary
Lead experiential marketing for Harvest Snaps in Portland, driving brand awareness and sales through innovative local events. Recruit, train, and manage a team of Brand Ambassadors to create authentic consumer connections. This is an exciting opportunity to shape a new field marketing program for a fun and tasty snack brand.
Details
About This Role
Our client is a brand dedicated to offering a diverse range of snacks and creative solutions that consistently meet and exceed customer needs. Their products are celebrated for being innovative, exciting, and crafted with natural ingredients, all proudly developed, produced, and delivered by a united community that values mutual respect and care.
We are launching a field marketing program in five key US markets to significantly boost brand awareness and drive sales through innovative, high-profile experiential events.
- Research, identify, evaluate, negotiate, secure, and execute marketing partnerships and sampling opportunities at local events, festivals, venues, and businesses to foster genuine and authentic connections with consumers.
- Support effective and breakthrough local marketing initiatives by securing on-brand, local sampling opportunities that increase brand awareness and drive sales back to retail.
- Collaborate closely with the agency to develop a comprehensive in-market field calendar for all sampling, partnership/product drops, and events, ensuring alignment on scheduling and local market initiatives.
- Staff, hire, and manage a full team of Brand Ambassadors, including understanding program budget, scheduling day-to-day activations, program recaps, timesheet, and expense approvals.
- Train a team of part-time Brand Ambassadors by providing ongoing product education, brand guidelines for sampling, and ensuring all events are executed to brand standards.
- Manage and allocate the local market budget, with a focus on Brand Ambassador hour tracking, local event budgets, in-kind trade agreements, product orders, supplies, and events.
- Oversee all event logistics, from pre-event preparations, setup, and execution to breakdown and post-event analysis.
- Coordinate event and street sampling schedules, along with other local marketing partnerships.
- Gather, track, and share valuable retail and consumer feedback to contribute to innovation, quality control, and other important branding decisions.
Responsibilities
- • Research, identify, evaluate, negotiate, secure, and execute marketing partnership and sampling opportunities across local events, festivals, venues and local businesses to create genuine and authentic connections with consumers
- • Supporting effective and breakthrough local marketing initiatives by securing on-brand, local sampling opportunities that help create and increase brand awareness and help drive sales back to retail
- • Works closely with agency to develop a comprehensive in-market field calendar for all sampling, partnership/product drops and events and ensure alignment on scheduling and local market initiative
- • Staffing, hiring, and managing a full team of brand ambassadors, including understanding program budget, scheduling day-to-day activations, program recaps, timesheet and expense approvals, etc.
- • Training a team of part-time brand ambassadors by providing ongoing product training, brand guidelines for sampling, and ensuring all events are executed to the brand standards
- • Managing and allocating local market budget with focus on brand ambassador hour tracking, local event budget, in-kind trade agreements, product orders, supplies, and events etc.
- • Oversee event logistics such as pre-event preparations, set-up, execution, break-down and post-event analysis
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