Liquor Brand Tasting Activation
AI Summary
Become a Brand Ambassador for a leading liquor brand, engaging with football fans at an exciting tailgate activation in Tuscaloosa, Alabama. Lead whiskey tastings, manage interactive games, and create memorable brand experiences. This dynamic role offers $40/hour and is perfect for individuals who are enthusiastic, responsible, and enjoy high-energy event environments.
Details
About This Role
We are seeking an enthusiastic and responsible Brand Ambassador to represent a premium liquor brand at an upcoming tailgate activation. This role involves engaging with consumers, managing product tastings, and ensuring a positive brand experience.
Please note that exact working times are yet to be determined (TBD) and will likely be established 7-10 days prior to the event. You must be available for the full date of the event, with shifts lasting 3-4 hours within that timeframe.
This activation will take place in a tent or trailer setup within the football stadium parking lot.
- Whiskey Tastings: Set up and lead whiskey sampling stations, educating consumers about the product line and promoting responsible consumption.
- Crowd Engagement: Generate brand excitement by interacting with tailgate attendees, answering product-related questions, and encouraging participation in various activities.
- ID Verification: Strictly verify guest IDs to ensure all participants in tastings are 21 years of age or older, in full compliance with legal requirements.
- Giveaway Distribution: Manage the distribution of branded merchandise giveaways, ensuring a fair and organized process.
- Game Oversight: Monitor and assist with yard games, such as cornhole, to ensure both fun and safety for participants.
- Crowd Control: Aid in managing the flow of attendees around the activation zone to maintain a safe and engaging environment.
- Event Support: Provide assistance with event setup, breakdown, and inventory tracking as needed.
Responsibilities
- • Set up and lead whiskey sampling stations
- • Educate consumers on the product line and encourage responsible consumption
- • Build brand excitement by interacting with tailgate attendees
- • Check guest IDs to ensure all participants of tastings are 21+ in compliance with legal requirements
- • Manage branded merchandise giveaways, ensuring fair and organized distribution
- • Monitor and assist with yard games (e.g., cornhole) to ensure fun and safety
- • Assist in managing the flow of attendees around the activation zone to maintain a safe and engaging experience
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