Activation Manager McCain
Location & Schedule
Compensation
AI Summary
Join GMR Marketing as an Activation, Field or BA Manager in Chicago, leading a dynamic food sampling tour while managing event logistics and operations.
Role Overview
GMR Marketing is seeking a dedicated professional to lead a food sampling tour across Greater Chicago. This pivotal role combines event management, vehicle operations, and inventory logistics to ensure seamless consumer activations for the McCain brand.
As the Tour Manager, you will drive a Food Truck or Sprinter Van with Trailer, oversee event execution, and lead a team, ensuring excellent representation of the brand. Your expertise will help create unforgettable experiences for consumers.
Key Responsibilities
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Tour & Event Execution: Oversee food sampling activations, ensuring smooth operations, setup, and teardown. Train, supervise, and motivate Brand Ambassadors to enhance consumer engagement. Act as the primary on-site contact for event organizers and retailers, maintaining compliance with brand standards along with health and safety regulations.
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Vehicle Operations & Logistics: Drive and maintain the food vehicle while ensuring compliance with DOT regulations. Plan routes and coordinate supply pickups while managing inventory. Troubleshoot any mechanical and technical issues as they arise.
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Leadership & Communication: Lead and delegate tasks effectively to the on-site team, maintaining high performance standards. Communicate regularly with GMR HQ and complete detailed event reports, identifying areas for process improvement to foster enhanced engagement.
With GMR Marketing, you will make unforgettable experiences come to life, merging the physical, digital, and social realms.
Key Highlights
- • Opportunity to lead diverse event activations
- • Hands-on role with both logistics and team leadership
- • Engaging with consumers to create unforgettable experiences
- • Drive and maintain unique vehicles for promotions
- • Be part of a dynamic and innovative marketing agency
Requirements
- • Valid DOT and CDL-A license
- • Experience in event management or field marketing
- • Strong communication and leadership skills
- • Knowledge of food safety protocols (SERV Safe)
- • Ability to troubleshoot vehicle and equipment issues
Responsibilities
- • Manage food sampling activations in Greater Chicago
- • Drive food truck/Sprinter Van and maintain DOT compliance
- • Train and supervise Brand Ambassadors
- • Serve as main contact for event organizers and the public
- • Report on key performance indicators and improve event processes
About GMR Marketing
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