ESPN College GameDay Fan Activation

Brand Ambassador | ESPN College GameDay

College Station, Texas

Join Brand Besties in College Station to bring the ESPN College GameDay experience to life! We are building an all-star team of high-energy, outgoing, and football-loving Brand Ambassadors and Hype Squad members for a full-scale, fan-powered celebration of one of the biggest matchups of the College Football Playoff.

This role is perfect for individuals who light up a crowd, thrive in fast-paced environments, and love being at the center of the action.

Schedule:

• Friday, December 19, 2024: 4:00 PM - 7:00 PM (8 staff) - Rolling GameDay Desk Activation. This shift will be paid at a 4-hour minimum unless extended.
• Saturday, December 20, 2024: 6:00 AM - 11:00 AM (12 staff) - College GameDay at Texas A&M University.

Pay: $30.00/hr

Parking: Up to $30.00 per day with proof of receipt.

Activation 1: Rolling GameDay Desk Experience

ESPN is bringing a mobile replica of the iconic College GameDay Desk directly to fans. This is a fully immersive photo-op and prize-driven experience where guests can sit at the desk, feel like part of the show, and walk away with exclusive giveaways and swag. The team for this activation should be bold, enthusiastic, and ready for high-visibility roles relying heavily on personality and crowd engagement.

Positions: 4 Brand Ambassadors + 4 Hype Squad / Attention Getters

Brand Ambassador Responsibilities (4 Staff):

• Guide guests through the desk experience and assist with photo opportunities.
• Help attendees pose, navigate the space, and ensure a smooth, enjoyable flow.
• Manage light crowd control around the mobile setup.
• Support prize distribution and general logistics.
• Keep the activation neat, organized, and operating at full energy.
• Serve as a friendly, knowledgeable point of contact for all participants.

Hype Squad / Attention Getter Responsibilities (4 Staff):

• Bring major energy to the footprint, draw people in, and get them excited to participate.
• Actively attract foot traffic and encourage guests to check out the mobile desk.
• Interact with groups, spark momentum, and keep the crowd engaged.
• Manage public flow in a space without a traditional queue by creating natural movement and interaction.
• Keep the atmosphere lively and fun while supporting the Brand Ambassador team.

Activation 2: T-Shirt Trailer & College GameDay Photo Op

This activation recreates the energy of ESPN College GameDay, giving fans access to custom tour T-shirts, interactive games, and rare photo opportunities. Staff will help manage thousands of excited fans and ensure every moment feels special.

Positions: 12 Brand Ambassadors (8 for T-Shirt Trailer, 4 for Photo Op)

T-Shirt Trailer – Brand Ambassador Responsibilities (8 Staff):

• Distribute custom-printed College GameDay Tour T-shirts.
• Keep merchandise organized, accessible, and flowing efficiently.
• Guide guests, answer questions, and make the handoff experience top-tier.
• Maintain crowd control around the trailer and encourage smooth movement.
• Keep the energy up, support the client team, and ensure fans walk away thrilled.

Photo Op – Brand Ambassador Responsibilities (4 Staff):

• Oversee the College GameDay photo station and manage guest flow.
• Assist fans with positioning, timing, and understanding the process.
• Create a VIP-style experience for participants.
• Maintain organization and help keep the area visually clean and ready for constant traffic.
• Engage with fans in an upbeat, friendly manner that reflects the ESPN GameDay spirit.

Who We’re Looking For:

• Extremely outgoing, confident, and enthusiastic about interacting with large crowds.
• Strong communicators who stay composed and upbeat in high-energy environments.
• Organized, detail-oriented, and proactive individuals.