Location & Schedule
Compensation
AI Summary
We are seeking an enthusiastic Market Manager to oversee a Kraft Mac & Cheese mobile sampling program in Dallas, responsible for managing logistics, training teams, and driving brand engagement over eight weeks.
Job Overview
Join us as a local Market Manager and lead an exciting sampling program for Kraft Mac & Cheese in Dallas. This grassroots activation aims to reconnect with loyal fans and attract new audiences to the beloved brand.
Over a period of eight consecutive weeks, you will coordinate mobile sampling blitz teams to ensure flawless execution that generates brand love and encourages product trial. The role requires hands-on management and operational oversight, making it vital to have strong leadership skills and marketing experience.
Key Information
- Prep Week: September 29th - October 3rd, 2023
- Activation Weeks: October 6th - November 30th, 2023
- Close-Out Week: December 1st - December 5th, 2023
- Hours: 9 AM - 6 PM during sampling days, with specific days for prep and admin tasks.
Expectations
As a Market Manager, you will manage logistics, train and support Brand Ambassadors, and ensure compliance with safety and reporting requirements. Being comfortable operating a 26-foot box truck is essential to fulfill this role effectively. Your responsibilities will play a critical role in enhancing consumer engagement and driving sales during the activation period.
Key Highlights
- • Competitive daily pay of $300
- • Opportunity to lead a high-impact brand sampling program
- • Hands-on role with leadership and logistics responsibilities
- • Engagement with consumers in high-traffic areas
- • Part of a passionate team promoting an iconic brand
Requirements
- • Previous experience as a Market Manager or in event/field marketing leadership roles
- • Valid driver's license and experience operating large vehicles
- • Strong leadership and communication skills
- • Ability to manage logistics and team operations
Responsibilities
- • Lead and manage the local sampling team for seamless operations
- • Develop sampling schedules and locations for guerrilla sampling
- • Drive and operate a branded box truck (26ft)
- • Manage event logistics including inventory and sampling kits
- • Train and motivate Brand Ambassadors to enhance consumer interactions
- • Oversee distribution of Kraft Mac & Cheese boxes in strategic areas
- • Ensure compliance with program guidelines and safety standards
- • Act as the main contact between the local team and program leadership
- • Capture recaps, surveys, photos, and key learnings from activations
How to Apply
Please submit a cover letter and resume to [email protected] for consideration.
About The Hype! Agency
The Hype! Agency is a full-service event staffing and execution partner, and have been paving the way since 2006. In an industry where reputation is everything, Hype! continues to be recognized as the leading event staffing agency.
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