True Classic Costco Roadshow Activation

Brand Ambassador | True Classic Tees Roadshow / Costco Activation

Karma Casting is seeking enthusiastic and high-energy Brand Ambassadors to represent True Classic Tees at an exclusive 10-day roadshow at Costco in Leesburg, VA. This is an exciting opportunity to drive high-volume sales and introduce customers to True Classic's best-selling premium t-shirts and everyday apparel.

This role is ideal for proactive individuals who thrive in a fast-paced retail environment. Brand Ambassadors will be actively engaging with shoppers, creating excitement around limited-time deals, and guiding customers toward multi-item purchases.

Location: Leesburg, VA – Costco 337 | 1300 Edwards Ferry Rd NE, Leesburg, VA 20176

Pay Rate: $28/hour

• $50 Bonus for working Christmas Eve shift
• $100 Bonus if the team sells 100 units on Christmas Eve

Dates:

• Setup: Thursday, December 18th – 8:30 PM – 11:00 PM (plus optional next-day AM setup: 7:00 AM – 8:30 AM)
• Roadshow: Friday, December 19th – Sunday, December 28th (10 consecutive days)

Note: Early close on Christmas Eve & CLOSED CHRISTMAS

Schedule & Shifts (Standard Rhythm):

• Setup: Thursday 8:30 PM – 11:00 PM (2.5 hrs) + Friday 7:00 AM – 8:30 AM (1.5 hrs)
• Show Days (Daily Shifts - Fri–Fri, 10 consecutive days):
  • Shift 1: 8:30 AM – 3:15 PM (≈6.75 hrs)
  • Shift 2: 3:00 PM – 8:45 PM (≈5.75 hrs)
• Saturday Shifts:
  • 8:30 AM – 1:45 PM (5.25 hrs)
  • 1:30 PM – 7:15 PM (5.75 hrs)
• Sunday Shifts:
  • 8:30 AM – 1:45 PM (5.25 hrs)
  • 1:30 PM – 6:15 PM (4.75 hrs)
• Final Teardown: Sunday 6:15 PM – 8:15 PM (2 hrs)

Store hours may vary slightly by location; final schedule confirmed before each show. Ambassadors do not need to be available for every shift. Karma will staff 2–3 Brand Ambassadors per roadshow to cover all shifts across the 10 days.

Key Responsibilities:

• Engage & Sell: Proactively greet shoppers, communicate product benefits, and encourage multi-pack purchases.
• Product Education: Highlight the soft fabric, perfect fit, and exceptional value of True Classic Tees.
• Drive High-Volume Sales: Implement a friendly yet confident sales approach to maximize conversions and daily unit sales.
• Customer Experience: Provide assistance with sizing, restocking merchandise, and directing customers to checkout.
• Presentation: Ensure displays remain organized, neatly folded, and visually appealing throughout operating hours.
• Operations Support: Assist with event setup, inventory organization, and light teardown procedures.

Uniform:

• Provided: True Classic shirt (if available)
• You Provide: Clean black or neutral pants and comfortable closed-toe shoes

Other Details:

• Personal transportation is required.
• Setup and teardown shifts are paid and will be assigned to at least one ambassador.

Karma Casting is a W2 employer. All roles are paid weekly.