Moet Hennessy Experiential Marketing Activation

Public Label is a North American creative agency that hacks culture to drive ideas, amplify growth, and foster strong connections between brands and people. We create fully integrated campaigns spanning brand strategy, experiential marketing, retail engagement, digital content, social media, and more. At Public Label, we pride ourselves on fostering a vibrant, collaborative, and inclusive culture where team members can do their best work and push creative boundaries.

Public Label is seeking a Market Manager to lead field execution across the highly visible, MVP LA market within the Moët Hennessy national field program. This role manages premium event activations, staffing coordination, logistics alignment, and market-level operational excellence. Given the proximity to the Moët Hennessy headquarters, this position requires a strong in-market presence, excellent communication skills, and the ability to respond quickly to incremental and ad hoc activation requests. The Market Manager will ensure flawless execution of brand standards, maintain strong relationships with internal partners, and represent Public Label professionally in a fast-paced, high-demand environment.

Primary Responsibilities

• Field Execution & Market Management
  • Execute and oversee all scheduled sampling events, brand activations, and experiential programming within the LA market.
  • Manage staffing, asset readiness, product availability, and compliance for all events.
  • Ensure consistent adherence to brand standards, legal requirements, and sampling protocols.
  • Troubleshoot in-market issues and provide proactive solutions.
  • Ensure compliance requirements (permits, certifications, training) are met for all events.
  • Maintain strong knowledge of LA on-premise and off-premise environments, including local market nuances.
• Client & Cross-Functional Communication
  • Serve as the primary day-to-day contact for Moët Hennessy market stakeholders.
  • Lead all client communications and calls.
  • Provide client with weekly reporting and insights.