TXDOT Football Safety Activation

We are seeking a reliable, energetic, and hands-on Production Assistant / Brand Ambassador to support the Texas Department of Transportation’s “Be Safe. Drive Smart.” campaign. This hybrid role is perfect for an individual who thrives in both behind-the-scenes coordination and front-of-house engagement.

You will play a crucial role in the success of the campaign’s Road Show trailer activation during Friday night high school football games across Texas. This involves assisting with setup and breakdown, as well as actively engaging football fans, driving traffic to the experience, encouraging participation in interactive activities, and delivering important safety messages.

The Production Assistant / Brand Ambassador will support the campaign from start to finish:

• Arrive early to assist with unloading materials, setting up the Road Show trailer, organizing materials, and ensuring the activation is ready before fans arrive.
• During the event, transition into a Brand Ambassador role, greeting attendees and driving traffic to the trailer.
• Encourage participation in interactive activities such as quizzes, VR games, and video displays.
• Distribute giveaways while educating guests on safe driving practices.
• Collect surveys via iPad and report interaction counts to the Outreach Manager.
• Maintain an organized event space throughout the duration.
• After the event, assist with breakdown, tearing down displays, packing up equipment, and loading materials.

Event Location: Odessa, TX 79765
Date & Time: October 10, 2:30 PM - 11:00 PM
Pay: $30.00/hr

Responsibilities:

• Setup & Breakdown Support: Arrive early to assist the client with unloading materials, setting up the Road Show trailer, organizing giveaway items, and ensuring the activation is ready. Following the event, help with packing up, tearing down displays, and loading equipment.
• Event Engagement: Once the event begins, shift into a Brand Ambassador role to greet attendees, drive traffic to the trailer, and encourage participation in activities like quizzes, VR games, and video displays.
• Campaign Messaging: Share key information about TxDOT’s “Be Safe. Drive Smart.” campaign, educating guests on the importance of safe driving practices in energy production regions.