Premium Food Brand Ambassador Program

XXperiential Marketing Group is seeking a Brand Ambassador for a premium food brand. This part-time event staff position is located in the Atlanta Market, Atlanta, Georgia. The role will run from Tuesday, January 6th, on-going.

The compensation for this role is $20/hr, paid weekly. Event days are primarily Friday through Sunday.

As a Brand Ambassador, you will represent a nationally recognized food brand at various events, festivals, community pop-ups, and guerrilla marketing activations. Your primary responsibilities include distributing samples, engaging with the public, and creating memorable brand experiences.

This role reports to the Tour Manager/Program Manager.

Key Responsibilities:

• Event Activation & Customer Engagement:
  • Attend scheduled events, festivals, community gatherings, and pop-ups to distribute product samples.
  • Set up and break down event materials, displays, and sampling stations.
  • Engage with consumers in a friendly, knowledgeable, and high-energy manner.
  • Share key talking points about the product.
  • Create a welcoming and interactive environment that professionally represents the brand.
• Guerrilla Marketing & Street Team Sampling:
  • Execute sampling in targeted high-traffic areas.
  • Approach consumers respectfully and confidently.
  • Ensure all sampling is executed cleanly, safely, and in compliance with guidelines.
  • Capture required photos and videos of activations.
• Brand Representation:
  • Wear branded uniform items where required.
  • Demonstrate strong product knowledge after training.
  • Uphold professionalism, enthusiasm, and approachability at all times.
• Reporting:
  • Complete KPI/sampling reports after each shift or event.
  • Track sample counts and consumer interactions.
  • Upload clear photos of the activation.
• Event Logistics:
  • Assist the team with loading, unloading, and transporting materials.
  • Maintain clean, organized sampling equipment.
  • Communicate inventory needs or issues to the Tour Manager.

Qualifications:

• Must live and reside in Atlanta.
• Outgoing and personable.
• Reliable transportation.
• Ability to work outdoors.
• Able to lift 25–30 lbs.
• Smartphone required.
• Prior brand ambassador experience is a plus.