Location & Schedule
Compensation
AI Summary
Join our team as a Market Manager in Boston, where you will lead a dynamic Kraft Mac & Cheese sampling program that aims to engage both lapsed fans and new customers. Over eight weeks, you will manage sampling teams, drive brand love, and ensure exceptional consumer experiences.
Job Overview
We are seeking a local Market Manager to spearhead an impactful Kraft Mac & Cheese sampling program. This grassroots initiative is designed to reconnect fans and introduce new audiences to the revamped and beloved Kraft Mac & Cheese.
Over the course of eight consecutive weeks, the Market Manager will oversee mobile sampling blitz teams, ensuring flawless execution that generates brand loyalty and encourages product trials.
Key Dates
- Prep Week: Monday, Sept 29th - Friday, Oct 3rd (Hours: 9AM - 5PM)
- Activation Weeks: Oct 6th - Nov 30th
- Monday: No sampling/Admin
- Tuesday: Off
- Wednesday: No Sampling/Product Pickup Day
- Thursday - Sunday: Sampling Teams (9AM - 6PM)
- Closeout Week: Monday, Dec 1st - Friday, Dec 5th (Hours: 9AM - 5PM)
Responsibilities
- Lead and manage the local sampling team while ensuring smooth day-to-day operations.
- Drive and operate a branded box truck (26FT) - valid driver’s license required.
- Manage event logistics, including sampling kit deployment and inventory.
- Train and motivate Brand Ambassadors for exceptional consumer interactions.
- Oversee distribution of full-size Kraft Mac & Cheese boxes in high-traffic areas.
- Ensure compliance with program guidelines and safety standards.
- Act as the primary contact between the local team and program leadership.
- Capture recaps, surveys, and key learnings from activations to evaluate effectiveness.
Key Highlights
- • Opportunity to lead a grassroots marketing campaign for a renowned brand.
- • Ability to engage with diverse audiences and enhance brand visibility.
- • Hands-on management of a mobile sampling team.
- • Flexible scheduling with a mix of administrative and active sampling days.
Requirements
- • Previous experience as a Market Manager or in event/field marketing leadership roles.
- • Strong organizational and communication skills.
- • Problem-solving abilities and a familiarity with the local market to identify key sampling locations.
Responsibilities
- • Lead and manage the local sampling team.
- • Drive and operate a branded 26FT box truck.
- • Manage event logistics, including inventory and uniforms.
- • Train and support Brand Ambassadors for consumer interactions.
- • Oversee distribution of Kraft Mac & Cheese boxes in high-traffic areas.
- • Ensure compliance with program guidelines and safety standards.
- • Capture event recaps and key insights from activations.
How to Apply
Please submit your cover letter and resume to [email protected] for consideration.
About The Hype! Agency
The Hype! Agency is a full-service event staffing and execution partner, and have been paving the way since 2006. In an industry where reputation is everything, Hype! continues to be recognized as the leading event staffing agency.
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