Toyota Detroit Auto Show Activation
AI Summary
Become a Toyota Brand Ambassador at the 2026 Detroit Auto Show, a premier automotive event. Engage consumers with ride-and-drive experiences, towing demonstrations, and showcase your strong automotive knowledge. This exciting opportunity offers a flat rate of $3,250 for the event.
Details
About This Role
Are you passionate about vehicles and love engaging with consumers? Do you have experience with towing demos or vehicle activations? Join our team as a Brand Ambassador – Vehicle Specialist at one of the biggest automotive events of the year!
The 2026 Detroit Auto Show brings together major automotive brands, immersive indoor tracks, the debut of the Michigan Overland Adventure, the Visit Detroit Interactive Experience, and the return of The Gallery featuring ultra-luxury vehicles.
Position: Brand Ambassador – Vehicle Specialist (Ambassadors must demonstrate strong automotive knowledge, as expectations are high.)
Location: Huntington Place One Washington Blvd. Detroit, MI 48226
Dates: January 12th – 26th, 2026 (Must be available for all dates)
Compensation: $3,250 Flat Rate
Time: To be determined — Long trade show hours should be expected
Attire: All Black (Branded shirt will be provided)
Key Responsibilities:
- Encourage attendees to complete surveys on the event-provided iPad.
- Conduct ride-and-drive sit-in experiences, sharing key vehicle features during attendee test drives.
- Ensure all attendees sign the required driving waiver before operating any vehicle.
- Lead Towing Demonstrations: Showcase towing capabilities with boats and trailers to highlight product performance.
- Assist with setup and teardown of the display and demo area each day.
- Engage attendees and invite them to the activation area for surveys, demos, and giveaways.
- Promote participation in games and raffles to increase engagement.
- Educate attendees confidently on vehicles, towing functionality, and boating-related features.
- Work independently with professionalism, reliability, and strong communication skills.
Ideal Candidate:
- Strong Vehicle Expertise: Must be able to confidently explain vehicle performance, towing capability, and key product features.
- Experience conducting or supporting towing demonstrations.
- Confident, energetic, and engaging spokesperson.
- Able to break down technical vehicle details in a clear and friendly way.
Requirements
- • Must be available for all dates: January 12th – 26th, 2026.
- • Must demonstrate strong automotive knowledge.
- • Must be able to confidently explain vehicle performance, towing capability, and key product features.
- • Experience conducting or supporting towing demonstrations.
- • Confident, energetic, and engaging spokesperson.
Responsibilities
- • Encourage attendees to complete surveys on the event-provided iPad.
- • Conduct ride-and-drive sit-in experiences, sharing key vehicle features during attendee test drives.
- • Ensure all attendees sign the required driving waiver before operating any vehicle.
- • Lead Towing Demonstrations: Show towing capabilities with boats and trailers to highlight product performance.
- • Assist with setup and teardown of the display and demo area each day.
- • Engage attendees and invite them to the activation area for surveys, demos, and giveaways.
- • Educate attendees confidently on vehicles, towing functionality, and boating-related features.
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Interested in this role?
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