Location & Schedule
Compensation
AI Summary
We are seeking a dedicated Market Manager to spearhead an engaging Kraft Mac & Cheese sampling program, designed to reconnect audiences with this beloved brand. This role involves overseeing a mobile sampling team and ensuring smooth operations over an 8-week period, including leading logistics and training Brand Ambassadors.
Overview
Join our team as a Market Manager, leading a dynamic Kraft Mac & Cheese sampling program in your local community. This activation aims to reignite enthusiasm among lapsed fans and entice new consumers with Kraft's beloved product, now enhanced for an even better experience.
During the 8-week activation from October 6th to November 30th, you will manage mobile sampling blitz teams, ensuring exceptional execution and brand engagement. You will also drive a 26-foot box truck, manage event logistics, and be the primary contact between your team and program leadership.
Key Responsibilities
- Oversee the local sampling team for smooth daily operations.
- Drive a branded 26-foot box truck (valid driver’s license required).
- Manage event logistics, including sampling kit deployment and inventory.
- Train and motivate Brand Ambassadors to provide outstanding consumer experiences.
- Ensure compliance with program guidelines, safety standards, and reporting requirements.
- Capture valuable insights from activations, including surveys, photos, and recaps.
Key Highlights
- • Lead a high-impact Kraft Mac & Cheese sampling program.
- • Opportunity to reconnect with local audiences and drive brand enthusiasm.
- • Manage a mobile sampling team while ensuring flawless event execution.
Requirements
- • Previous experience as a Market Manager or in event/field marketing leadership roles.
- • Strong organizational, communication, and problem-solving skills.
- • Familiarity with the local market and ability to identify consumer-rich sampling locations.
Responsibilities
- • Lead and manage the local sampling team to ensure smooth day-to-day operations.
- • Drive and operate a branded box truck (must be comfortable with large vehicle operation).
- • Manage event logistics, including sampling kit deployment, inventory, and branded engagement tools.
- • Train, motivate, and support Brand Ambassadors to deliver exceptional consumer interactions.
- • Oversee distribution of full-size Kraft Mac & Cheese boxes in high-traffic areas.
- • Ensure compliance with program guidelines, safety standards, and reporting requirements.
- • Act as the main point of contact between the local team and program leadership.
- • Capture recaps, surveys, photos, and key learnings from activations.
How to Apply
Please read all information - must submit a cover letter and resume as this is a Market Manager position. Only accepting candidates that meet all requirements. Email: [email protected] for consideration.
About The Hype! Agency
The Hype! Agency is a full-service event staffing and execution partner, and have been paving the way since 2006. In an industry where reputation is everything, Hype! continues to be recognized as the leading event staffing agency.
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