Southwest Airlines Holiday Gifting Activation
AI Summary
Lead festive "12 Days of Gifting" airport activations for Southwest Airlines as an Experiential Producer. You'll manage on-site execution, a Brand Ambassador, and gifting inventory, bringing holiday cheer directly to travelers. This contract role offers $65/hour from December 3rd-14th, with a setup day on December 2nd.
Details
About This Role
Join Southwest Airlines in spreading holiday cheer as an Experienced Experiential Producer/Field Manager for their annual “12 Days of Gifting” Airport Activation. This exciting opportunity involves leading on-site execution at a local airport, managing a Brand Ambassador, and ensuring a delightful experience for travelers.
This is a temporary position with the following key details:
- Activation Dates: December 3rd – December 14th, 2025
- Pre-Event Setup: December 2nd, 2025 (Gate Takeovers)
- Location: Local Airport (exact terminal provided upon booking)
- Pay: $65/hr
- Shift Length: 4-hour activation + 1-hour setup + 1-hour breakdown (6 hours total)
- Parking: Fully covered/reimbursed
- Uniform: 3 branded shirts provided
The “12 Days of Gifting” program is a daily surprise-and-delight experience, where passengers are met with thoughtful gifts and friendly faces to brighten their journey. As the leader on-site, you will manage one Brand Ambassador, oversee gifting inventory, and ensure the event footprint is styled and executed exactly as designed.
Key responsibilities include:
- Arriving 1 hour early each day to confirm setup, layout, and signage per approved rendering.
- Leading and managing one Brand Ambassador during all activation hours.
- Maintaining a tidy, styled, and guest-ready footprint throughout the event.
- Reloading and tracking gifting inventory as needed throughout the day.
- Capturing quick photos/videos for daily recaps.
- Serving as the on-site point of contact for agency, airport operations, and vendors.
- Assisting with six Southwest Gate Takeovers on December 2nd (setup day), supporting décor, signage, and early gifting preparation.
- Receiving and managing occasional small shipments to your home (signage, uniforms, or gifting) prior to the event.
- Supporting daily breakdown and ensuring all assets are properly stored or returned.
The tentative shift schedule is as follows (times may shift):
- Tue, Dec 2: 9:00 AM – 3:00 PM (Gate Takeover Support / Setup)
- Wed, Dec 3: 9:00 AM – 3:00 PM (Day 1 Activation)
- Thu, Dec 4: 9:00 AM – 3:00 PM (Day 2 Activation)
- Fri, Dec 5: 9:00 AM – 3:00 PM (Day 3 Activation)
- Sat, Dec 6: 9:00 AM – 3:00 PM (Weekend Travelers)
- Sun, Dec 7: 9:00 AM – 3:00 PM (Family Travel Focus)
Responsibilities
- • Lead on-site execution at assigned airport
- • Manage one Brand Ambassador
- • Oversee gifting inventory
- • Ensure the footprint is styled and executed exactly as designed
- • Arrive 1 hour early each day to confirm setup, layout, and signage per approved rendering
- • Maintain a tidy, styled, and guest-ready footprint throughout the event
- • Reload and track gifting inventory as needed throughout the day
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