NGP Dry January Activation

New Ground Promotions (NGP) is seeking energetic, fitness-minded Brand Ambassadors | NGP to join our team for a "Dry January" sampling program. Since 2010, NGP has been a leader in experiential marketing, delivering standout consumer activations for top-tier brands. We are looking for self-starters who are professional, punctual, and thrive in fast-paced, people-facing environments.

This program introduces wellness-aligned consumers to an alcohol-free beer designed for balanced, healthy, and active lifestyles. Activations will run Wednesday–Sunday throughout January 2025 for 23 days, focusing on wellness environments such as gyms, run clubs, yoga studios, farmer’s markets, high-traffic retail, and community events in Los Angeles, California.

About the Role:

• Live a fitness or wellness lifestyle.
• Engage event attendees with authentic, upbeat energy that reflects the brand’s personality.
• Work collaboratively with team members to attract crowds and spark conversation.
• Comfortable sampling high volumes with enthusiasm.
• Communicate clearly and professionally.
• Can follow routing efficiently and stay organized.
• Thrive in outdoor, fast-paced field environments.
• Are passionate about balanced living and mindful consumption.
• Handle basic setup and breakdown of event materials (displays, signage, promo items).
• Must be comfortable with loading product, icing coolers, and hitting high-volume sampling goals.

Compensation:

• 6-hour shifts/4 days a week.
• Onsite-Manager: $50/hour+ (based on experience).
• Promotional Staff: $40/hour+ (based on experience).
• Biweekly pay via 1099 contractor agreement.
• Flexible scheduling based on program needs.
• Consistent work available for top performers.