NGP Dry January Sampling Program

New Ground Promotions (NGP) is seeking energetic, fitness-minded Promotional Staff for a Dry January sampling program. NGP, an experiential agency delivering standout consumer activations for top-tier brands since 2010, is looking for self-starters who are punctual, well-prepared, and professional. If you thrive in a fast-paced, people-facing environment and can work independently, we encourage you to apply.

This program aims to introduce wellness-aligned consumers to an alcohol-free beer designed for balanced, healthy, and active lifestyles. Activations will run Wednesday–Sunday throughout January for 23 days, focusing on wellness environments (gyms, run clubs, yoga studios, farmer’s markets), high-traffic retail, and community events in Miami, Florida.

About the Role:

• Live a fitness or wellness lifestyle.
• Engage event attendees with authentic, upbeat energy that reflects the brand’s personality.
• Work collaboratively with team members to attract crowds and spark conversation.
• Comfortable sampling high volumes with enthusiasm.
• Communicate clearly and professionally.
• Can follow routing efficiently and stay organized.
• Thrive in outdoor, fast-paced field environments.
• Are passionate about balanced living and mindful consumption.
• Handle basic setup and breakdown of event materials (displays, signage, promo items).
• Must be comfortable with loading product, icing coolers, and hitting high-volume sampling goals.

Compensation:

• 6-hour shifts/4 days a week.
• $50/hour+ for Onsite-Manager, based on experience.
• $40/hour+ for Promotional Staff, based on experience.
• Biweekly pay via 1099 contractor agreement.
• Flexible scheduling based on program needs.
• Consistent work available for top performers.

The program will run from January 1st to January 31st.

We are also interested to know if you have a valid driver’s license, a clean driving record, and an interest in driving a potential client-provided branded vehicle (TBD based on routing). Please note any on-site management or team-lead experience you may have.