Activation, Field or BA Manager | NGP

Los Angeles, California

January 1 – January 31

New Ground Promotions (NGP) is an experiential agency delivering standout consumer activations for top-tier brands since 2010. We are seeking self-starters who are punctual, well-prepared, and bring professionalism to every activation. If you thrive in a fast-paced, people-facing environment and can work independently, we encourage you to apply.

We are looking for energetic, fitness-minded Promotional Staff for a Dry January sampling program. This program introduces wellness-aligned consumers to an alcohol-free beer designed for balanced, healthy, and active lifestyles. Activations will run Wednesday–Sunday throughout January for 23 days, focusing on wellness environments (gyms, run clubs, yoga studios, farmer’s markets), high-traffic retail, and community events.

About the Role

• Live a fitness or wellness lifestyle.
• Engage event attendees with authentic, upbeat energy that reflects the brand’s personality.
• Work collaboratively with team members to attract crowds and spark conversation.
• Comfortable sampling high volumes with enthusiasm.
• Communicate clearly and professionally.
• Can follow routing efficiently and stay organized.
• Thrive in outdoor, fast-paced field environments.
• Are passionate about balanced living and mindful consumption.
• Handle basic setup and breakdown of event materials (displays, signage, promo items).
• Must be comfortable with loading product, icing coolers, and hitting high-volume sampling goals.

Compensation

• 6-hour shifts/4 days a week
• Onsite Manager: $50/hour+ (based on experience)
• Promotional Staff: $40/hour+ (based on experience)
• Biweekly pay via 1099 contractor agreement.
• Flexible scheduling based on program needs.
• Consistent work available for top performers.