NGP Dry January Sampling Program

From Thursday, January 1st to Saturday, January 31st, New Ground Promotions (NGP) is seeking enthusiastic and fitness-minded Brand Ambassadors to join our team in Miami, Florida. NGP is an experiential agency that has been delivering standout consumer activations for top-tier brands since 2010. We are looking for self-starters who are punctual, well-prepared, and bring professionalism to every activation. If you thrive in a fast-paced, people-facing environment and can work independently, we encourage you to apply. This specific program aims to introduce wellness-aligned consumers to a delicious alcohol-free beer perfect for balanced, healthy, and active lifestyles during "Dry January." Activations will run Wednesday through Sunday for 23 days throughout January, focusing on wellness environments (gyms, run clubs, yoga studios, farmer’s markets), high-traffic retail locations, and various community events. We are passionate about promoting balanced living and mindful consumption. Join us to engage consumers with authentic, upbeat energy that truly reflects the brand's personality. We foster collaboration among team members to attract crowds and spark conversations. We are looking for individuals who are comfortable sampling high volumes with enthusiasm and who can communicate clearly and professionally while following routing efficiently and staying organized. You should also be able to handle basic setup and breakdown of event materials (displays, signage, promotional items), including loading product and icing coolers, and be prepared to meet ambitious sampling goals. Your comfort with outdoor, fast-paced field environments is essential. We are looking for candidates who can commit to the full month of January (1/1–1/31) and have various days available each week. We offer 6-hour shifts, 4 days a week. Compensation is $50/hour+ for Onsite Managers (based on experience) and $40/hour+ for Promotional Staff (based on experience), paid bi-weekly via 1099 contractor agreement. We offer flexible scheduling based on program needs, with consistent work available for top performers.