Daiya Nationwide Mobile Sampling Tour

As Tour Manager, you'll be the face of GMR and our client, leading a nationwide mobile sampling tour across Canada. This dynamic role involves driving a refrigerated box truck (Class 3 license required), overseeing local staff, managing event operations, and engaging consumers. You will deliver unforgettable consumer experiences in a fast-paced, road-based environment.

En tant que chef de tournée, vous représenterez GMR et notre client à l'échelle nationale. Vous conduirez un camion réfrigéré (classe 3 obligatoire), superviserez le personnel local, gérerez la logistique sur site, interagirez avec le public et veillerez à la réussite des événements de dégustation à travers le Canada.

ABOUT GMR MARKETING
We’re not just experiential. We’re The Experience Agency – building unforgettable stories rooted in human connection. We blur the lines between physical, digital, and social experiences, starting with the human behind the consumer.

RESPONSIBILITIES | RESPONSABILITÉS

• Act as the on-site lead and main point of contact for events, retailers, and consumers.
• Drive a Class 3 vehicle and manage all event logistics across Canada.
• Confirm event details: location, timing, prizes/promotions, and security.
• Manage local Brand Ambassadors; provide on-site coaching and oversight.
• Prep, serve, and maintain quality product samples.
• Set up, tear down, and transport event materials/assets.
• Track attendance, complete recaps, submit photos/videos, and expense reports.
• Represent our client in a positive, high-energy, and professional manner.
• Other duties as assigned to ensure flawless execution.

QUALIFICATIONS | EXIGENCES

• Must be 21 years or older.
• Valid Class 3 driver’s license (Canada) with clean driving record.
• Fluent in both English and French (spoken and written).
• 5+ years experience in promotions, events, or tours.
• Previous experience managing Brand Ambassadors or field teams.
• Food prep/handling experience preferred.
• Comfortable driving long distances and working non-traditional hours.