Proximo Spirits On-Premise Activation

GMR Marketing is seeking a Trained Product Specialist | Proximo in New York, New York. This is a full-time, salaried position with an on-going duration, beginning Thursday, January 1st. This role requires full and open availability, including evenings and weekends, and up to 20% travel outside the designated market.

As a Portfolio Ambassador, you will be a recognized spirits industry expert in the NYC market. Leveraging your extensive experience, you will cultivate strong relationships in on-premise accounts through frequent touchpoints, staff training, trade activations, and account visits. This position is accountable for the growth of Proximo Spirits brands, which are premium brands with a deep respect for craft and connoisseurship, in desirable on-premise accounts.

The ideal candidate is an engaging, charismatic, professional, polished, and articulate storyteller. You should possess a strong connection to the NYC market, demonstrate distributor expertise, have a robust and passionate knowledge of spirits categories, and extensive experience in the bartending and mixology community.

PROGRAM ESSENTIAL DUTIES & RESPONSIBILITIES

• Trade Outreach & Engagement
  • Grow relationships and distribution in a core set of up to 75 influential on-premise accounts (per target account list) through frequent touchpoints.
  • Conduct frequent account visits, provide staff training, secure new distribution, and gain temporary/permanent menu features.
  • Account focus may include fine dining, luxury & influencer venues, mixology accounts, iHUB, patios, sports bars, dive bars, and nightclubs.
  • Assist with sell-in to increase the distribution and growth of the assigned spirits portfolio.
• Education
  • Serve as a category knowledge expert for the Proximo Spirits portfolio, with a heavy focus on agave and whiskey brands.
  • Communicate brand features, benefits, heritage, and equity to bartenders in engaging ways.
  • Train the internal sales force and distributor partners.
• Events
  • Plan and execute high-energy, local trade activations with bartenders and beverage managers.
  • Execute experientially focused local trade events.
• Reporting
  • Submit weekly account/KPI activity reports and monthly recaps of all activities.
  • Monitor and report on market trends and competitor activity.
• Expense Reports
  • Complete, accurate, and timely expense reporting.

REQUIRED SKILLS

• Categorical spirits knowledge that can be adapted for both novices and experts.
• Charismatic storyteller.
• Strong written and verbal communication skills, including writing and delivering presentations.
• Deadline-oriented self-starter who is proactive and maintains a high standard of work quality.
• Ability to interface with the distributor network.
• Strong influencing and partnering skills.
• Deep understanding of cocktails and industry trends.
• Adept at selling and interacting with diverse groups of people.
• In-depth understanding of the account universe in the assigned market.
• Deeply connected to and involved in the bartending community of the greater assigned market.
• Social media savvy with a solid bartender network.
• Ability to travel to surrounding areas outside of the assigned market on a semi-regular basis.
• Experience in budget management.

GMR REQUIREMENTS

• Must be 21 years of age or older.
• Must be authorized to work in the U.S. without sponsorship.
• Must have reliable transportation to travel to surrounding markets and make in-market visits while transporting program materials (liquor, POS, etc.).
• Working knowledge of computers with average to above-average skills in Windows, PowerPoint, Excel, Word, and Email. Ability to learn new computer programs quickly and efficiently.
• A degree in a related field preferred (sales and marketing, hospitality management, culinary).
• Spirits brand ambassador, liquor sales, bartending, and fine dining background preferred.
• Previous experience in program management, marketing, field sales, or other related fields preferred.