Leaf Home Event Marketing Manager

Activation, Field or BA Manager | Leaf Home

Leaf Home is seeking a driven and experienced Assistant Event Marketing Manager to join our team in Bismarck, North Dakota. This is a crucial role responsible for building brand awareness and generating sales leads through event-based marketing initiatives, with an expected duration from Monday, January 5th, on-going.

The Assistant Event Marketing Manager will lead a team of event marketers, overseeing their recruitment, hiring, training, and development. This role also involves identifying and securing direct-to-consumer events, managing budgets, resource planning, and ensuring successful event execution.

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan the event calendar for a team of event marketers within the assigned territory.
• Responsible for budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events, and manage the event marketing team in generating new sales leads.
• Assist in distributing event marketing material and facilitating equipment set-up and tear-down.
• Collaborate with local Sales Operations and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers, establishing accountability through defined goals and KPIs.
• Assist in the development of timelines, organizational plans, and internal communications for cohesiveness and transparency in the local market.
• Track and report event metrics to evaluate performance and ROI of events.
• Responsible for exceeding sales lead quotas based on established KPIs.
• Travel within the assigned territory as needed.
• Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications:

• A Bachelor's degree is preferred, or an equivalent combination of education, training, and experience.
• Experience within event marketing or a related field.
• Experience in lead generation and/or experiential marketing.
• Experience with limited/single market budgeting and planning across multiple markets.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends for pre-scheduled events.
• Experience recruiting, onboarding, and training marketing and show staff.
• Ability to manage various work activities and prioritize tasks effectively to meet stakeholder demands.
• Ability to thrive in a fast-paced, high-energy, team-oriented environment with a "roll up your sleeves" and "win every day" mentality.
• Self-driven, accountable, and responsible in accomplishing goals.
• Detail-oriented with the ability to find efficient and effective pathways to task completion.
• Excellent verbal and written communication skills for effective communication with internal and external stakeholders.
• Ability to logically connect ideas, scrutinize arguments, identify inconsistencies, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels, prioritizing peer and customer needs.
• Must hold a valid driver’s license.
• Must have reliable transportation to/from job sites to perform job duties.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities, or Certifications:

• Previous management position in direct-to-consumer marketing.
• Experience in home improvement event marketing.

Travel Requirements:

25%-50% domestic travel required.

Overtime/Additional Hours Requirements:

Additional hours may be required (exempt positions).

Physical Requirements:

This role involves a normal office environment and field office/manufacturing/construction environment. It requires performing indoor work in a climate-controlled environment and performing work outside in varying temperatures and climates. This is a medium work role, exerting up to [text missing from original description].