Leaf Home Roofing Event Management

Leaf Home is seeking a talented and driven Activation, Field or BA Manager for our Roofing division in Waukesha, Wisconsin. This is a full-time, ongoing position starting Monday, December 8th.

The District Event Marketing Manager will be responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads within their designated district. This role involves sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and ensuring successful event execution.

Essential Duties and Responsibilities:

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan the event calendar for the Event Marketer team in the assigned district.
• Manage budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events, and manage the event marketing team in generating new sales leads.
• Oversee event marketing material and equipment setup and teardown.
• Collaborate with local Operations and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers, establishing accountability through defined goals and KPIs.
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency.
• Track and report event metrics to evaluate performance and ROI.
• Responsible for exceeding sales lead quotas based on established KPIs.
• Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications:

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• 2+ years in a managerial position.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and planning.
• Excellent written and verbal communication skills.
• Self-starter with the ability to manage and develop others.
• Ability to handle multiple priorities simultaneously.
• Strong planning and organizational skills.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends for pre-scheduled events.
• Ability to manage various work activities and adapt to the demands of different stakeholders.
• Ability to thrive in a fast-paced, high-energy, team-oriented environment with a "roll up your sleeves" and "win every day" mentality.
• Accountable, responsible, and self-driven in accomplishing goals.
• Detail-oriented with the ability to find efficient and effective pathways to task completion.
• Excellent verbal and written communication skills for clear communication with internal and external stakeholders.
• Ability to logically connect ideas, scrutinize arguments, find inconsistencies, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels, prioritizing peer and customer needs.
• Must hold a valid driver’s license and have reliable transportation to and from assigned events.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Experience in lead generation and/or experiential marketing.
• Previous management position(s) in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Previous experience in home improvement event marketing.

Travel Requirements:

• More than 50% domestic travel required.

Overtime/Additional Hours Requirements:

• Additional hours may be required (exempt positions).

Physical Requirements:

• Normal office environment and field office/manufacturing/construction environment.
• Performs indoor work in a climate-controlled environment.