Leaf Home Marketing Manager Role

Leaf Home is seeking an Activation, Field, or BA Manager in Raleigh, North Carolina. This is an ongoing position, starting Tuesday, November 25th.

The District Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads throughout their designated district. In addition, they are responsible for sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and successful event execution.

Essential Duties and Responsibilities:

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan event calendar for team of Event Marketers in the assigned district.
• Responsible for budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
• Manage event marketing material and equipment set up and tear down.
• Collaborate with the local Operations and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs.
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization.
• Track and report event metrics to evaluate performance and ROI of events.
• Responsible for exceeding sales lead quotas based on established KPIs.
• Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications:

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• 2+ years in a managerial position.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and planning.
• Excellent written and verbal communication skills.
• Self-starter with the ability to manage and develop others.
• Ability to handle multiple priorities at one time.
• Strong planning and organizational skills.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends and pre-scheduled events.
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Must hold a valid driver’s license and have reliable transportation to and from assigned events.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Experience in lead generation and/or experiential marketing.
• Previous management position(s) in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Previous experience in home improvement event marketing.

Travel Requirements:

• More than 50% domestic travel required.

Overtime/Additional Hours Requirements:

• Additional hours may be required (exempt positions).

Physical Requirements:

• Normal office environment and field office/manufacturing/construction environment.
• Performs indoor work in a climate-controlled environment.