Leaf Home Roofing Event Management

Leaf Home is seeking a dynamic District Event Marketing Manager to join our team in Raleigh, North Carolina. This full-time, ongoing position, starting Monday, January 5th, is crucial for driving brand awareness and generating sales leads within the designated district.

The District Event Marketing Manager will be responsible for the full lifecycle of event marketing initiatives, including developing and driving strategies to generate sales leads for follow-up by sales representatives. This involves identifying, scheduling, and planning the event calendar for a team of Event Marketers. Key responsibilities include budgeting and staffing for local events, attending and managing event marketing teams at trade shows, home shows, fairs, festivals, and community events to generate new sales leads. The role also requires managing event marketing material and equipment setup and teardown.

Collaboration is key, as this role will work closely with local Operations and Installation Managers to grow Leaf Home's brand presence within the local market. A significant aspect of this position involves recruiting, hiring, training, and developing Event Marketers, establishing accountability through defined goals and KPIs. The manager will develop timelines, organizational plans, and internal communications to ensure cohesiveness and transparency across the organization. Tracking and reporting event metrics to evaluate performance and ROI is essential, with a clear focus on exceeding sales lead quotas based on established KPIs. Other duties may be assigned by the supervisor.

Qualifications for this role include:

• A Bachelor's degree preferred, or an equivalent combination of education, training, and experience.
• 2+ years in a managerial position.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and planning.
• Excellent written and verbal communication skills.
• A self-starter with the ability to manage and develop others.
• Ability to handle multiple priorities simultaneously.
• Strong planning and organizational skills.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends, particularly for pre-scheduled events.
• Ability to manage various work activities and adapt to the demands of different stakeholders effectively.
• Thrives in a fast-paced, high-energy, team-oriented environment with a "roll up your sleeves" and "win every day" mentality.
• Accountable, responsible, and self-driven in accomplishing goals.
• Detail-oriented, focusing on tasks and finding efficient pathways to completion.
• Excellent verbal and written communication skills for clear communication with internal and external stakeholders.
• Ability to logically connect ideas, scrutinize arguments, identify inconsistencies, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels, prioritizing peer and customer needs.
• Must hold a valid driver’s license and have reliable transportation to and from assigned events.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for an employment visa status.

Preferred qualifications include:

• Experience in lead generation and/or experiential marketing.
• Previous management position(s) in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Previous experience in home improvement event marketing.

This position requires more than 50% domestic travel and may involve additional hours beyond standard work schedules. The role operates in a normal office environment and may also involve field office/manufacturing/construction environments, performing indoor work in a climate-controlled setting.