Leaf Home Marketing Manager Opening

Activation, Field or BA Manager | Leaf Home Roofing-ERIE

Leaf Home is seeking a dedicated and dynamic District Event Marketing Manager to join our team in Renton, Washington. This is a crucial, ongoing role starting Monday, January 5th, focusing on building brand awareness and generating sales leads within a designated district. This position requires strong leadership in recruiting, hiring, training, and developing a team of Event Marketers, along with meticulous planning and execution of direct-to-consumer events.

Essential Duties and Responsibilities:

• Develop and implement event-based marketing strategies to generate sales leads for sales representatives.
• Identify, schedule, and plan the event calendar for the Event Marketing team within the assigned district.
• Manage budgeting and staffing for local events.
• Oversee and participate in trade shows, home shows, fairs, festivals, and community events to generate new sales leads.
• Manage the setup and tear-down of event marketing materials and equipment.
• Collaborate with local Operations and Installation Managers to enhance brand presence in the market.
• Recruit, hire, train, and develop Event Marketers, establishing clear goals and KPIs for accountability.
• Develop timelines, organizational plans, and internal communications to ensure cohesiveness and transparency.
• Track and report event metrics to evaluate performance and ROI.
• Achieve and exceed sales lead quotas based on established KPIs.
• Perform other duties as assigned by the supervisor.

Experience and Minimum Qualifications:

• Bachelor's degree preferred, or an equivalent combination of education, training, and experience.
• 2+ years in a managerial position.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and planning.
• Excellent written and verbal communication skills.
• Self-starter with the ability to manage and develop others effectively.
• Ability to handle multiple priorities simultaneously.
• Strong planning and organizational skills.
• Knowledge of current best practices and new strategies in event marketing.
• Ability to work evenings and/or weekends, as well as pre-scheduled events.
• Ability to manage various work activities and shift focus to meet stakeholder demands without compromising quality.
• Thrive in a fast-paced, high-energy, team-oriented environment with a "roll up your sleeves" and "win every day" mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented with the ability to focus on tasks and identify efficient and effective pathways to completion.
• Excellent verbal and written communication skills for effective communication with internal and external stakeholders.
• Ability to logically connect ideas, scrutinize arguments, identify inconsistencies and errors, solve complex problems, and engage in reflection.
• Provide timely and empathetic service through all communication channels, prioritizing peer and customer needs.
• Must hold a valid driver’s license and have reliable transportation to and from assigned events.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for an employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Experience in lead generation and/or experiential marketing.
• Previous management position(s) in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Previous experience in home improvement event marketing.

Travel Requirements:

More than 50% domestic travel required.

Overtime/Additional Hours Requirements:

Additional hours may be required (exempt positions).

Physical Requirements:

Normal office environment and field office/manufacturing/construction environment. Performs indoor work in a climate-controlled environment.